June 20, 2023: mjunction services limited, India’s largest B2B e-commerce company, today organised the Special International Tea Day auction for the third year in a row, to celebrate the International Tea Day that falls on May 21st. A Tea Board of India initiative, this occasion was celebrated by all its stakeholders across India. On International Tea Day, producers pluck the best quality green leaf, process it, and put them up for sale during this Special Auction every year.
mjunction displayed a catalogue of premium Assam CTC marks like Bahani, Narayanpur Panbarry, Tirual, Rungliting, Joya, Nagabari from Nagaland, and premium handcrafted teas from Diroibam, Pabhojan. Pu’er Tea from Gauripur was also on offer. A total of 580 kgs of premium tea was sold at an average price of Rs 324/kg.
Gauripur PU’ER tea fetched Rs 9000 per kg, which is a record price in its category. PU’ER tea is a special type of tea, where green leaf is compressed and cured for a few years.
Mr Nilesh Divekar of Shangrila Enterprise who purchased the PU’ER tea, thanked mjunction for the support provided to them. He assured continued support to quality teas, especially artisan teas created with innovative ideas.Mr Jayant Jalan of Absolute Tea said, “Since its inception Absolute Tea has been procuring quality tea from the states of Assam, Darjeeling and Arunachal Pradesh. The Assam CTC produced by Bahani and offered at Jorhat was of high quality. We have continued our legacy of paying a deserving price for the tea, which we intend to sell via our website absolutetea.in.” Director, Bahani Tea, also expressed his happiness on the prices being fetched in its CTC teas. He looked forward to more support from buyers in the coming days.
mjunction launched its e-marketplace for tea in 2020 in Jorhat of Assam. Its seller base is spread across the entire Northeast and buyers are spread all over India. Today’s event organised by mjunction elicited positive response from buyers and sellers alike.
