Mumbai, June 22, 2022: SBI General Insurance, one of India’s leading general insurance companies, has been at the forefront of propagating the practice of good health and wellness amongst the masses, across the country. In partnership with The Yoga Institute, the oldest centre of yoga in the world, SBI General had curated an easy and effective guided health program to launch a nationwide health awareness initiative “7 Minutes to Good Health”.
In a crisp guided video, brand ambassador Vidya Malavde, actor and yoga enthusiast, showcases the right breathing techniques which enables you to transform your mind and body in just 7 minutes. This has been shared extensively across the Company’s stakeholder groups to encourage and energise them to adopt yoga as a daily practice, ingrained into their daily regimen.
In all its offices across the country, there are intervals which serve as a reminder to employees to take a 7-minute break to breathe right. The company also held camps across 137 branches in various locations for their employees to imbibe yoga into their daily lifestyle. In addition to this, SBI General also held 10 camps for various stakeholders and their families in 7 cities. Intermediaries of the Company were also invited for guided sessions, and online sessions were also held for customers to follow the video.
Going above and beyond, the company also reached out to schools to inculcate the habit of yoga amongst school children as it is one of the few forms of exercises suitable for all age groups and demographics. Moreover, on the occasion of International Yoga Day, SBI General will be partnering with Kendriya Vidyalaya Sangathan (KVS) to conduct yoga sessions across iconic places in Mumbai.
Speaking on these initiatives, Shefali Khalsa, Head – Brand and Corporate Communications, SBI General Insurance, said, “SBI General Insurance prides itself on being a brand which contributes to nation-building, and this is one of our many efforts to propagate sound physical and mental health for all, whether they may have busy schedules or are simply waiting for someone to show them the first step to a healthy lifestyle. The #7MinutesToGoodHealth campaign intends to have a long-lasting positive impact on the larger masses. Our video is up on social media for everyone to access, and through our on-ground collaborations, we intend to continue to spread the message of good health across the country.”
About SBI General Insurance Company Limited:
SBI General is one of the fastest growing private general insurance companies, with the strong parentage of SBI, we, at SBI General Insurance, are committed to carry forward the legacy of trust and security; and have a vision is to become the most trusted general insurer for a transforming India.
Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to over 137 branches pan-India. Till date, we have served around 8.7 crore customers.
We follow a robust multi-distribution model encompassing Bancassurance, Agency, Broking and Retail Direct Channels. On the distribution network front, we have strong distribution partners adding up our reach to every nook and corner of India, with SBI’s over 22000 branch network, Agents, other financial, OEM and digital partners.
We currently serve three key customer segments viz. - Retail Segment (catering to Individual & Families), Corporate Segment (catering mid to large size companies) and SME Segment; and are future-ready to serve the growing needs of Indians with new age-processes and services at affordable prices.
SBI General Insurance closed the financial year 2020-21 with a Gross Written Premium (GWP) of Rs. 8312 crore with a growth of 22% and net profit of the Company grew by 32%. The company has shown steady growth for the past 4 years, while maintaining positive track record of underwriting.
